Traffic is the lifeblood of every online business. Without it, your website is dead. In theory, if you have visitors to your site, you have money. If you can get eyeballs on your website you can turn it into money and once you've got the traffic is becomes a simple process of testing different conversion models. Different forms of traffic will have vastly different results on how your website performs.
Organic traffic from search engines is probably the best quality traffic since its people who "find you" naturally. When people reach you via an advert, they subconsciously have they BS detectors switched on since they know they are reaching you from an ad - and where there is smoke there is fire.
In reality, any healthy online business has website traffic coming from multiple sources. In fact, if your business relies on traffic from just one source, then you should get worried. Traffic dies out, traffic alters and changes. The internet is a very dynamic system and all organic and paid traffic sources are constantly evolving. A constant flow of traffic is what will produce a healthy business.
Do you want to learn how I promote my website? See my blog to learn more about how to buy web traffic.
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